Glossary of the New Creativity
What Does Creativity Look Like in the Age of AI? This little glossary aims to help you keep track—and more importantly, to spark some thinking. Enshittification (Word of the Year 2023 in the U.S.) – What begins as progress often ends in its opposite. “ Enshittification ”—a word as ugly as the phenomenon it describes—refers to the decline of digital platforms. First comes the promise: better services, greater access, the democratization of technology! But it soon becomes clear: the real customer isn't the one in front of the screen, but the one behind the balance sheet. What was once conceived as a two-sided market—providers and users on equal footing—devolves into one-sided exploitation. First, the user experience is sacrificed. Then, that of the business partners. What remains is a platform that serves only one thing: return on investment. An old game in shiny new packaging—progress eating itself. Brain Rot – A term that sounds like a diagnosis from the post-digital waiting ro...
