The Most Asked Question in 2024
At the end of the year, Google unveils its ranking of the most-asked questions of 2024. (In Germany, the top query is “Why are farmers striking?” followed closely by “What is a Talahon?”) Meanwhile, Spotify releases its Spotify Wrapped feature, offering a retrospective of the most-streamed songs of 2024 (faced with sharp criticism for its soulless execution by AI). The end of the year asks for a review, doesn’t it? So I want to present my own little year-end ranking. pssst… a ranking with questions I was asked most frequently during workshops, seminars, and lectures in 2024. Questions that I’ll finally answer here, sincerely and definitively. Number 1 - The Most Asked Question in 2024: Will storytelling be taken over by AI? Yes and no. (Sorry, that’s not a satisfying answer, but how could anyone today predict what AI will achieve tomorrow?) Studies already indicate emerging effects—on communication as well as on storytelling. Intriguingly, individual creativity is on the rise tha...
