pssst... SAMMERY May 2/23

 

Welcome Spring. Welcome May and pssst… welcome to a new edition of SAMMERY – my tiny newsletter to inspire you. Here is a wild mix of things I detected last week. Maybe helpful for your ideas this week. Best, Petra

#Questions better than solutions

To get your ideation started it´s better to have more questions than (pre fixed) answers. To find more questions you may want to use Clive Thompson´s “Question Machine” – and online tool that let you see only the questions in a piece of writing. Fun to use!

#Best practice for #Storytelling on TikTok, Twitter & Co

In some formats and channels #Storytelling needs to be very quick, crisp and attractive – even you do not have an “attractive” product to sell. So le´t see how Merck is doing this… presenting us a place most people never heard of: “the rare chemical library”.

#Get serious about gaming

“We’re now seeing a 115% increase in gaming usage compared to a typical day before Covid-19“ - Get serious about gaming, says Rosh Singh is Managing Director at UNIT9 a global Innovation Studio. “We all think we know the standard gamer persona. They’re all male adolescents right? Wrong. In 2019, 63% of mobile-gamers were women.” And there is so much more to learn about – and from the gaming industry. Worth this read by D&AD

# Go to a Museum

Where to find inspiration? Well, visit a museum. Not any museum – visit the Top10 Museums in Europe. Here are bloomloop´s favorites

#Art that can hurt you

Ok, so you're ready to take some risks this week to be more creative. Well, start by looking at these artworks - because this is art that can hurt you. Take heart.

#Finally - on myown behalf: #100k

The communications network Ketchum celebrates in 2023 its 100th anniversary. True! This makes it probably the oldest communications agency in the world. As I, Petra Sammer, worked more than 25 years at Ketchum, learned so much at this agency. I am very thankful and take this as an opportunity to meet old Ketchum-colleagues and friends. And ask them some fundamental questions. Here are the first #100K-interviews of the project – thanks to Gustavo Averbuj, Sabine Stadel-Strauch, Gesine Märten and Martin Dambacher.

 

 Text: pure human | by Petra Sammer / Photo: profilepicture.ai / Unsplash