WHAT YOU SHOULD NEVER DO AS A STORYTELLER
There are a thousand mistakes you can make as a storyteller. These are the four most damaging ones: Mistake #1: Telling a Story to Yourself Stories are told for an audience — not for your ego. A great story is never told for your own benefit or admiration, but always for the people listening to you. That means you should not tell your audience everything you know simply to prove your expertise. It means sharing only what is truly relevant, valuable, and useful to your listeners. Your story is not an end in itself — it is meant to create value. It also means never turning your back on the audience during a presentation while gazing lovingly at your own slides. Great storytellers literally stand with their backs against the wall — because they place themselves before the audience with honesty and vulnerability, revealing a part of themselves in every story they tell. Mistake #2: Telling a “Story” That Isn’t Actually a Story Paul Smith , who spent years observing presentations during his ...
