Five Points Every Storyteller Must Work On
Whether it’s a presentation, a video piece, or a newsletter story… the fundamental elements of a good story are always the same. There are five critical points every storyteller must work on: 1. Why Tell the Story? The Meaning-Giving Idea Every good story has a good reason to be told. That sounds trivial—but it isn’t. In many corporate and brand stories, it remains unclear what the story is actually meant to convey at its core. So don’t just dive into storytelling. Think carefully about why anyone should listen to you. Abraham Maslow offers a helpful model for establishing the “depth” of a story. In his hierarchy of needs, he describes the fundamental needs shared by all human beings. The lowest level consists of basic necessities such as sleep, food, and water—which are not our focus here. Let’s look at the next levels: all of us, in different ways, depend on a certain degree of safety and stability (1); we seek affection and love from others and want to belong to a commun...
