You’d Have to Be a Fly Fisher — On the Art of Finding the Right Story
“While problems can be summarized in a formula or an algorithm, it takes a story to understand the dilemma.” — Bob Johansen, Institute for the Future You constantly read about successful executives and entrepreneurs who generously share the secrets behind their achievements. Take business consultant Darren Menabney, for example, who revealed his insights in the business magazine Fast Company under the headline “ Want To Be a More Confident Speaker? ”: “Before your next presentation, set some time aside to brainstorm the stories you already have available from your life. Find one that ties into the topic of your presentation — and, ideally, look for one that’s personal. Talk about overcoming a hardship or about a life lesson you learned, and build that into the presentation.” Easier said than done. Unless, of course, you happen to be a fly fisherman. At some point, you may come across Martin Clemm and Berthold Baule. The latter — Berthold Baule — is an exceptional storyteller and ...
