From Socks, Training Wheels, and Mental Images — The Power of Storytelling
“Leadership is about change. It’s about taking people from where they are now to where they need to be. The best way to get people to venture into unknown terrain is to make it desirable by taking them there in their imaginations. In other words, by telling them stories.”— Noel M. Tichy Anyone seeking to drive change must do more than take their audience on a journey through stories. They must also succeed in describing the destination as vividly as possible — or better yet, showing it. That is why the images stories evoke are so powerful and compelling for speakers and presenters. “Something (…) which is paramount to consider when constructing the perfect explanation, is the need to paint a vivid picture for your audience and really captivate their imagination. One way to do this is by using images.”— Simpleshow Yet when the illustrators at Simpleshow — an agency specializing in explainer videos — speak about the “power of images,” they do not merely mean actual photographs or ...
