What I heard ... at Seriencamp Conference
“Brands are becoming studios.” That remark by Nitay Dagan , director and editor of the hugely successful vertical series Brooklyn Coffeeshop, immediately caught my attention. It was, in fact, one of the reasons I made my way to the SERIENCAMP CONFERENCE in Cologne. Every year, this event brings together the film industry’s series specialists—a sector currently undergoing profound transformation. And one that, surprisingly, shares a great deal with the worlds of corporate communications and marketing. So when someone like Dagan suggests that the time has come for brands to evolve beyond publishers and become actual film studios, it feels like exactly the right moment to take a closer look at what’s happening in this industry. For today, though, I’ll limit myself to a few fun observations: phrases I heard over and over again during the conference keynotes and panels. And yes, things are about to get a little philosophical, too: “In my world…” Goodness, so much framing, qualifying, and b...
