Telling the Future
“The future matters.” — Jens Beckert Storytelling is a bet on the future, says management consultant Jacques Chlopczyk . The stories we tell ourselves today define the world we will experience tomorrow. Many startups have already mastered this form of storytelling brilliantly. They are so young that they often have little more than an idea—and the way they tell the story of that idea. In doing so, they rely on the pssst … formula: passion … Every startup has a founding team that stands behind its idea with enthusiasm. story … Every story needs a good reason to be told, a hero, a conflict, empathy, emotion, and value worth passing on. These are also the ingredients in the recipe for an outstanding startup story: a business idea that turns the customer into the hero, offers a solution to a problem that resonates not only rationally but emotionally, and is compelling enough to be retold. structure … Every business plan gives a company and its development structure. Through diff...
