The Art of Making the Invisible Visible
“Although the mind may be part of your target, the heart is the bull’s-eye.” — Peter Guber When you design album covers for the Rolling Stones, Talking Heads, Lou Reed, David Byrne, Aerosmith, or Pat Metheny, you are undoubtedly a very busy person. And indeed, Stefan Sagmeister has never had reason to complain about a lack of work. That's also why the graphic designer regularly records the message, "Call us in a year," on his answering machine and treats himself to a year-long sabbatical. His first sabbatical, however, soon turned into a disaster. The workaholic had dreamed of drifting through his days without a plan and simply enjoying life. Instead, after only a short time, he found the experience mentally excruciating. So Sagmeister did what he always does: he made a list—a list of all the things, and above all the activities, that he loves and believes make him happy. A list for happiness? But can a list really be the recipe for happiness? Sagmeister is determined ...
