pssst... Sammery August 1, 2023

 

Ohhhh …. times are so bleak.

This newsletter should provide a bit of optimism.

Enjoy reading.

Just smile!

The world becomes better and better

Need a little optimism to get you through this week? Here are some good news: Stefan Sagmeister latest book shows that the world is getting better. Yes, seriously. The world was not better in the past. His book "Now is Better" provides the evidence. 2019 already Hans Rosling has argued with his outstanding book "Factfulness: Ten Reasons We're Wrong About The World - And Why Things Are Better Than You Think." But Sagmeister presents the appropriate facts and figures in a much more aesthetic and beautiful way.

We´ll be better than AI

„It will get increasingly difficult to get paid for average.” - Creative Consultant Tatjana Samopjan puts her finger on it: #AI is perfect at producing average. So we as humans must renew our effort in telling outstanding stories. Be sure to check out Samopjan's talk: "Fire in the Eye"

 

Better Creative Briefs

“A brief is the seed from which every project develops and evolves. And whatever direction your creative team goes in, the brief is always there to refer back to, like a creative contract, grounding you and ensuring everyone's on the right track.” Learn more how to write a great creative brief - Ed Silk, global head of strategy at JDO, explains how to write one.

Feeling blue or red? Emotions through colors

“According to research as recent as 2015, claims that red light can speed up the heart rate while blue light can lower it; have been proven true.” Learn more about the psychology of colors and how you can use them in your work with this article from DailyArtMagazine

Through back in time

I know, no one want´s to be reminded about the time in Covid Lock down. But it was in one way or another also a very creative time. You might remember the wonderful video "Freeride Skiing at Home" by Philipp Klein? Definitely worth to watch it again. And than you also know where Expedia got its idea for this video: “Let's take a trip“.

Text: pure human by Petra Sammer | Photos: Unsplash