pssst... SAMMERY April 14/23
We should take up the pen again and just draw something. And not leave it to artificial intelligence alone. Don´t become too comfortable and hand over everything to your computer. So that your own synapses don't get rusty, this newsletter want to inspire you. And with that, I wish you a nice weekend.
#Where best ideas come from
Ideas come from AI, right? At least if you read the current posts and blogs online. There is no other topic than “generative algorithms”. Even Kirby Ferguson has noticed this. The man behind the great video essays "Everything is a remix" has published a new episode - this time about artificial intelligence. Absolutely worth seeing: AI and Image Generation (Everything is a Remix Part 4). And please watch also Part 1 and Part 2 and Part 3.
#AI Tools for Innovators and Creators
Speaking of AI, here's a great list of tools that use AI that can be pretty handy for innovators, creators, storytellers and creatives: AI tools for innovatorsAnd here is one more: With AI you can easily create a SWOT-analysis. Give it a try: swotbot.ai
#How TikTok changes culture
And then there's the other big topic everyone talks about: TikTok. This crazy entertainment channel is actually changing our lives and our culture. How? It increases the speed at which we absorb (and forget again) information. It increases the pace of emerging trends (which we then also quickly forget again). It highlights topics out of the niche and gives them a mass audience (which drives trend researchers crazy because it is unpredictable) and it even changes the way brand companies market their products. You can read more about this here at CNN.
#Wonderful Storytelling
Enough about AI and TikTok. We'd better look at a great example of brand storytelling... because the way good stories are built hasn't changed yet, thank goodness. Summer is coming soon, so for health reasons alone, you should know about this storytelling campaign from J&J/Neutrogena: In the Sun. Quite wonderful stories of people who have a special relationship with the sun (and yet have to protect themselves from it - like all of us). Website, movie trailer, full film - all wonderful to watch (produced by Marcus Peterzell and his Passion Point Dream Team)
#How to Draw a Dragon
Finally … I know it is completely useless to know how to paint a dragon. But who knows, maybe it is... Anyway – it´s fun and inspirational as you learn how to draw anything from Lian Cho (thanks to Austin Kleon for sharing).
