PR in Crisis 2025? Trends, predictions, promises
Is PR in Crisis? It certainly seems that way. At least, that’s the impression we’re getting from various regions around the world, where demand for traditional corporate and image communications is declining significantly in favor of product and sales communications. This comes as no surprise—many countries and companies are grappling with severe economic crises, forcing them to focus exclusively on sales, while reputation management and even purpose-driven marketing become luxuries they can no longer afford. But PR is undergoing profound change in other regions as well, driven by two major factors. First, there is a widespread loss of trust in institutions—no one trusts anyone anymore, and this erosion of confidence has triggered a broader communication crisis. Second, the rapid adoption of artificial intelligence in corporate communications is transforming PR into an efficiency-driven machine, one increasingly evaluated by how swiftly and seamlessly it can generate, adapt, and distri...
