pssst... SAMMERY May 2/23
Welcome Spring. Welcome May and pssst… welcome to a new edition of SAMMERY – my tiny newsletter to inspire you. Here is a wild mix of things I detected last week. Maybe helpful for your ideas this week. Best, Petra
#Questions better than solutions
To get your ideation started it´s better to have more questions than (pre fixed) answers. To find more questions you may want to use Clive Thompson´s “Question Machine” – and online tool that let you see only the questions in a piece of writing. Fun to use!#Best practice for #Storytelling on TikTok, Twitter & Co
In some formats and channels #Storytelling needs to be very quick, crisp and attractive – even you do not have an “attractive” product to sell. So le´t see how Merck is doing this… presenting us a place most people never heard of: “the rare chemical library”.#Get serious about gaming
“We’re now seeing a 115% increase in gaming usage compared to a typical day before Covid-19“ - Get serious about gaming, says Rosh Singh is Managing Director at UNIT9 a global Innovation Studio. “We all think we know the standard gamer persona. They’re all male adolescents right? Wrong. In 2019, 63% of mobile-gamers were women.” And there is so much more to learn about – and from the gaming industry. Worth this read by D&AD# Go to a Museum
Where to find inspiration? Well, visit a museum. Not any museum – visit the Top10 Museums in Europe. Here are bloomloop´s favorites
#Art that can hurt you
Ok, so you're ready to take some risks this week to be more creative. Well, start by looking at these artworks - because this is art that can hurt you. Take heart. #Finally - on myown behalf: #100k
Text: pure human | by Petra Sammer / Photo: profilepicture.ai / Unsplash