THE MOST RELEVANT STORIES

"The most relevant stories connect on a personal level," Beth Comstock, Head of Marketing and Innovation of GE claims that in a world where machines are talking, more people want to talk. In a world where we are bombarded with information, simplicity is important. And in her opinion stories are the key to success as they make conversations much easier. Especially for companies with complicated products and services who want to be memorable and easy to understand. Whatch her talk about "Personal Connections in Corporate Storytelling" at the Future of Storytelling Summit 2014.